Social Campaigns

Collection of social campaigns.

Oakley: #CantStop
Social campaign for Oakley brining diverse representation to their larger campaign. We took a glimpse into the daily routine of cyclist Ayesha McGowan as she trains to become the first female African-American pro road cyclist. 

“When I started there were no other  black female cyclists for me to look up, so I decided to be that role model for others. Its my responsibility not to quit, because I have people who believe in me.”

– Ayesha McGowan

Persol: Meet the new generation 
To celebrate a modern update to Persol 649 sunglasses while appealing to a new generation of users, our team created a choose-your-own-adventure graphic novel that lives on Instagram. Every week, Persol’s followers were encouraged to vote on two choices in the narrative and play a role in shaping the brand story. We wrote the original narrative and art directed the custom illustrations that are at the center of the visual story. And to pull it off, our team orchestrated several handles and tracked the story in real time to tally votes and keep the audience on their toes.